Yesterday, after 12 weeks as a marketing intern at a CPG company, I was offered a full-time position as an Associate Brand Manager!
The job would start next summer, once I have my b-school diploma. I have to say, I’m extremely relieved because the last 12 weeks haven’t exactly been low stress. Read on to hear some details about my summer:
The Worst Moment
Approximately one month before my final presentation, I met with a sales strategist and found out that some of the recommendations I was building were already in the pipeline. I think the guy felt horrible because my jaw dropped and my eyes got huge and I had a few minutes of freak out. First, I didn’t understand why no one else had told me this, and second, I felt like I needed to build a new recommendation (which would’ve been impossible in the last third of the summer).
Thankfully, the Brand Manager and the Senior Brand Manager met with me and told me this was fine. They also found it interesting to see that I was recommending what they were hoping to do. In the end I was able to provide data and rationale for their decisions.
Uhhh. Getting the offer. But if that doesn’t count, then maybe a community service day we had with one of the brand teams. Although I do enjoy community service, the real reason that day was awesome was because I befriended the director of a top brand in the company, and he was my advocate for the rest of the summer!
The Most Awkward Moment
Without giving away too much information on where I was working, let’s just say there are some “intimate” products in this company’s portfolio. On my very first day the director of one of these intimate brands asked me if I used the product, and what I preferred. In front of about 10 people. And I had to answer. Now I think I’m a little too comfortable talking about these private items.
The Most Valuable Thing I Learned
It’s all about your network. I’ll probably dedicate a full post to this in the future, but you will get hired based on whether or not people like you and can relate to you. Obviously you have to be capable of completing your project, but good companies only recruit people that are capable of doing it (unless you are just an excellent schmoozer). You will set yourself apart based on how you work with others, and how many influential people you can get in your court.
What My Plans Are
Relax! Kidding (kind of). I realize I am so fortunate to be heading into year two of b-school with an offer in my pocket. Because I did like it here, I doubt I will shop around to different CPG companies to try and pit offers against each other. I suppose there is a slim chance I will look for jobs where my family lives or where my boyfriend lives, but neither one of those cities have big CPG companies, so I wouldn’t be able to go into brand management. If I had to guess, I think there’s about an 80% chance I will be back here next summer!
Best of luck to those of you wrapping up internships and starting school!
Anyone else get offers this summer?
Does anyone have any questions about applying for internships?
Or about working in marketing for CPG companies?